With the passing of time so other, free of charge, options have become available, such as those offered by Google Hangouts. There was also a little complaint from users as it still gave them the option of a cheaper solution to the traditional video calling facilities. In 2011 this was not an issue for Skype as it was the only viable provider of VoIP group video calling. Until now the charge for this premium facility has remained in place. Group video calling facilities for users are nothing new for Skype they were first available in 2010 and, after a free assessment period, became a premium service in 2011. If that price is lowered, without the service being affected, it’s a major positive for any SMB. Most group video calling facilities have a cost implication it may represent a significant reduction in costs compared to an in-person meeting, but it’s still there. It also allows for immediate business decisions to me made face to face. Group video calling is a valuable tool for any business with its accompanying reduction in travel and communication costs for meetings to occur. Anything that reduces costs without detrimentally affecting performance For small and medium business (SMB) owners budgets are often tight, making financial considerations high on the business plan and strategy.
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